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i am a auto sales woman for ford.how would i go about getting customers to come to me to buy a new or used aut
i am a auto sales woman for ford.how would i go about getting customers to come to me to purchase either new or used vechile.
we have ford fusion,escape,explorer ford mustang.focus.f150
ford five hundred also over 100 used cars
any ideas
It is the Dealerships responsibility to generate floor traffic - not the Salesman’s. It is the Salesman’s responsibility to capitalize on the customer he / she gets.
There is an easy rule of thumb to determine if the Dealership is doing its job and your not working a flooded floor. Divide the number of retail sales by the number of Salesman. On average a car salesman will sell 10 cars a month. A Dealership that sells 100 retail cars a month should have no more than 10 salesmen (500 sales – 50 salesmen). Once you’ve determined you’re in the right Dealership, you then need to make the most of your situation.
How is your appearance? Do you smoke cigarettes? Would a customer want to spend 15 minutes on a demo with you?
Car sales have traditionally been a male business. There are a couple of pitfalls you must avoid being a woman. First never, ever, ever go on a Demo without getting a photocopy of the customers Drivers License and then leaving the copy with your sales manager. Second - Wives buy cars! Don’t attempt to sell the husband a car and ignore the wife. The wife will spoil your sale every time.
You will not sell a car to every customer on the first visit. Customer follow-up determines the best salesmen. You should get most customers on a Demo – that will get you their addresses for a post card. (You photocopied their Drivers License for your safety and follow-up). If the customer gave you a phone number – a polite call every couple of days is a good idea.
Once you become a sales manager it will become your responsibility to generate floor traffic.
I gave my opinion to an Internet Sales Manager on how to generate floor traffic last week here at Yahoo! Answers. Click on my name and look for my advice to - “I am an Internet Sales Manager at a car dealership. How can I drive more traffic in to see me?”
Good Luck
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